Sue Watt

Sue Watt is a highly skilled and results-oriented Strategic Brand Planner with over ten years of experience in technology marketing, brand planning & management, market research, and strategic positioning.

She excels in managing research related to strategy and creative development, collaborating with market research vendors to improve methodological approaches and segmentation analyses.

Sue has a deep understanding of customer relationships with brands and advertising, which she leverages to develop effective brand strategies and creative solutions.

She has a proven track record of driving growth in targeted markets through the successful implementation of key projects and initiatives.

Skilled in communicating with executive and senior-level management, vendors, and internal departments to coordinate strategic marketing and campaign efforts.

Sue's core competencies include strategic brand development, competitive analyses, marketing plan development, consumer segmentation & profiling, innovative primary research, team collaboration & management, secondary research & data audits, and budget preparation & management.

Her specialties lie in social marketing campaigns, retail, tourism and hospitality, casinos, government, and new business development.

Sue Watt studied Bachelor of Science in Marketing at the University of Rhode Island - College of Business.

She currently serves as the Managing Director at Ideas Collide and has held various roles in marketing communications and brand strategy at reputable organizations like Pure Insight Marketing, True Perception, Six Degrees, Riester, Fleming & Roskelly, and Allstate Insurance.