Sue Siddall

Sue Siddall is a highly experienced creative strategist and business leader with a diverse background in design, innovation, and marketing. She currently works as an Independent Consultant, leveraging her extensive expertise to advise organizations on strategy, design, and innovation.24

Professional Background

IDEO Experience:: Sue spent 17 years at the renowned design and consulting firm IDEO, where she most recently held the position of Managing Partner for Europe.3 During her tenure at IDEO, she worked with a wide range of clients, including Barclays, IKEA, HarperCollins, Oxfam, Findus, and M&S, helping them grow their businesses, innovate, and identify new opportunities.1

Specializations::

• Defining organizational purpose
• Designing innovative cultures
• Advising on business growth strategies
• Talent development and career tools design

Previous Roles::

• Global Marketing Director for luxury brand Tanner Krolle
• Group Account Director at M&C Saatchi1

Current Engagements

Sue Siddall has taken on several advisory and board positions since leaving IDEO:

1. Non-Executive Director at ustwo3
2. Advisory Board Member for the Venture Studio at Crisis4
3. Non-Executive Board Member at TAKUMI5

Expertise and Approach

Sue is known for her ability to combine purpose with pragmatism in growing businesses.2 Her approach is characterized by:

• Creative strategy
• Empathic leadership
• Human-centered design principles

As an independent advisor, Sue focuses on the intersection of strategy, design, and innovation, drawing from her rich experience in helping organizations navigate complex challenges and opportunities.4