Subimal Chatterjee

Subimal Chatterjee is a prominent academic in the field of marketing, currently serving as a SUNY Distinguished Teaching Professor at the School of Management at Binghamton University. He has held this position since 1997 and is recognized for his outstanding teaching abilities, being the first faculty member in his school to earn this prestigious title from the State University of New York (SUNY) .12

Academic Background and Research

Chatterjee holds a Ph.D. in Marketing from the University of Pittsburgh (1994), a Post Graduate Diploma in Management from the Indian Institute of Management, Calcutta (1984), and a Bachelor of Chemical Engineering from Jadavpur University, Calcutta (1978) .13 His research primarily focuses on irrational decision-making, exploring why individuals make seemingly illogical choices and how these decisions can be influenced or redirected. His work is published in leading academic journals such as the Journal of Marketing and Journal of Consumer Research .12

Teaching Philosophy

Chatterjee is known for his engaging teaching style, often described as practical and relatable. He emphasizes understanding individual student needs and adapting his teaching methods accordingly. His courses include Statistics for Management, Consumer Behavior, and Principles of Marketing .12 He actively seeks feedback from students to refine his teaching approach, demonstrating a commitment to their learning experiences beyond traditional classroom settings .2

Recognition and Impact

In 2019, he received the SUNY Distinguished Teaching Professorship, an honor that reflects his significant contributions to education and student development .2 His influence extends beyond academia; he aims to apply his research findings to real-world contexts, such as analyzing consumer behavior changes during the COVID-19 pandemic .1

Chatterjee's dedication to teaching and research has made him a respected figure at Binghamton University, where he continues to inspire students and colleagues alike.