Ruby Dholakia

Ruby Roy Dholakia is a Professor of Marketing at the University of Rhode Island (URI), where she has been teaching since July 1981.13 She is an accomplished academic with a diverse international background and extensive experience in marketing research and education.

Academic Background

Ruby Roy Dholakia holds a B.S. and MBA in Business Administration from the University of California, Berkeley, and a Ph.D. in Marketing from Northwestern University's Kellogg School of Management.23 Born in Calcutta, India, on February 16, 1948, she pursued her higher education in the United States.4

Career Highlights

• Professor of Marketing at URI since 1981, teaching students at all levels and supervising Ph.D. students in marketing.13
• Director of the Research Institute for Telecommunications and Information Marketing (RITIM) at URI.2
• Previously held positions at Indian Institutes of Management in Calcutta and Ahmedabad, as well as Kansas State University.1
• Recognized for her teaching and research, receiving awards such as the Tom Chisholm Graduate Teaching Award (2007) and the CBA Dean's Excellence Award for Research (2006).3

Research Interests

Her research focuses on:

• Market acceptance of technology products and services
• Marketing strategy for technology products and services
• Consumer socialization processes
• Relationships between marketing, development, and technology23

International Experience

Ruby has taught in various international programs in Japan, Finland, Bangladesh, and India, and has lectured in many other countries.3 She has been a seminar leader and keynote speaker at business and academic conferences worldwide.2

Personal Life

Ruby is married to Nikhilesh Dholakia, whom she met during her Ph.D. studies at Northwestern University. They have two children, Ritik and Nishita.4 Known for her progressive views, Ruby made the unconventional decision to give her daughter her maiden name, Roy.4

Throughout her career, Ruby Roy Dholakia has been a trailblazer, challenging traditional norms in academia and society, while making significant contributions to the field of marketing and technology studies.34