Stuart Pfeifer

Member of the Firm at Sitrick & Co.

Stuart Pfeifer is a prominent figure in strategic communications, currently serving as the Co-Founder and Managing Partner of LAG Strategy Corp, a firm specializing in reputation management, crisis communications, and digital communications. Based in Pasadena, California, he co-founded LAG Strategy in March 2023 after a notable career at Sitrick & Company, where he was a Member of the Firm from January 2016 to March 2022.1 3

Background and Career

Before transitioning into public relations, Pfeifer had a distinguished career as a journalist. He worked for 15 years at the Los Angeles Times, focusing on topics such as biotech, healthcare, and legal affairs. His reporting contributed to the paper being awarded the Pulitzer Prize in 2004 for coverage of significant wildfires in Southern California.2 4 Prior to his tenure at the Times, he was also a staff writer for the Orange County Register.1 2

Expertise and Contributions

At Sitrick & Company, Pfeifer provided strategic guidance on various matters including litigation support and regulatory investigations, serving clients across diverse industries such as healthcare, entertainment, and private equity.2 4 His extensive background in journalism has equipped him with unique insights into crisis management and public relations.

Community Involvement

In addition to his professional endeavors, Pfeifer is actively involved in community service. He serves on the Board of Directors for Connections for Children, a nonprofit organization focused on improving access to quality childcare for families in Los Angeles County.1 4

Current Focus

At LAG Strategy, Pfeifer aims to leverage his experience to help clients navigate today's complex media landscape, emphasizing personalized service and innovative strategies that incorporate emerging technologies.3 4