Iowa State University

Marketing Leader  -  Helping You Differentiate

UFP Technologies (Nasdaq: UFPT) is a designer and custom manufacturer of comprehensive solutions for medical devices, sterile packaging, and other highly engineered custom products. UFP is an important link in the medical device supply chain and a valued outsource partner to many of the top medical device manufacturers in the world. Our single-use and single-patient devices and components are used in a wide range of medical devices and packaging for minimally invasive surgery, infection prevention, wound care, wearables, orthopedic soft goods, and orthopedic implants.

I lead UFP's global Marketing organization with responsibility for strategy, digital marketing, product management, marketing communications, customer experience, and demand generation.

UFP Technologies

Senior Director of Marketing

Director of Marketing

Sonoco ThermoSafe, a division of Sonoco Products Company, is a manufacturer of cold chain packaging solutions for the safe transport of pharmaceuticals, biologics, vaccines and other high value temperature sensitive products.

•  Led a marketing team with global responsibility for strategic marketing, product development, product management and marketing communications.

•  Additional responsibilities included pricing, branding, M&A, joint partnerships, and lead generation.

Sonoco ThermoSafe

Director of Product Management

Formerly Lydall Filtration, a global manufacturer of filtration media for air and fluid filtration as well as separation applications.

•  Led global liquid filtration commercial organization with responsibilities for revenue, gross margin, product development and management, business development, strategic partnerships, advertising, trade shows and acquisitions. 

•  Increased revenue threefold in 5 years through new product development, product and brand positioning, website re-design, advertising and sales force training.

ALKEGEN

Liquid Filtration Sales & Marketing Lead

Approached by the store owner to develop and implement a strategy to grow in-store and online revenues with the intention of acquiring the business.

- Created the company's first website, email list, and customer loyalty program.

- Increased number of students in the lesson program by over 200% in the first year which accounted for a 5% increase in total store revenue.

- Increased band instrument rental business by more than 300%.

Ear Craft Music

Consultant

Formerly Neslab Instruments, a manufacturer of liquid temperature control capital equipment used in pharmaceutical, laboratory, semiconductor, medical and other high technology markets.

•  Global responsibility for leading a team of marketing, product management, marketing 
communications and technical writing professionals.

•  Responsible for explosive revenue growth of 100% over a 4 year period by targeting growth markets and developing products to meet market needs.
 
•  Created product and technology road-maps to align with company goals to produce synergy throughout the company.
 
•  Lead the product development team for the Merlin chiller series which became the highest selling laboratory chiller worldwide.

•  Increased lead generation by over 130% year on year through greater utilization of marketing communications budget.

Thermo Fisher Scientific

Marketing Manager

•  Responsible for all products with a focus on margin improvement, product enhancements and screening of custom design opportunities. 

•  Created a custom product screening process that ensured alignment of company’s goals with resources.

•  Traveled extensively throughout the US, Europe, Asia, and Australia to provide product and sales training to customers and distributors.

Product Manager

•  Managed 4 Key Global OEM Accounts. 

•  Secured new product business at each key account, contributing to an additional $250,000 in the first year. 

•  Added 5 new accounts in the first year with yearly revenues of over $1.5 million.

OEM Account Manager

•  Outstanding Territory Performer in 1992 (+34%) and 1994 (+27%).
 
•  Exceeded forecast and increased territory sales each year prompting a territory split in 1995.

Stu Krupnick