Steven Zhang

Steven Zhang is a seasoned professional with a strong belief in the power of digital and data to enhance consumer experiences and drive business success.

With a background in Marketing & Economics from the Rochester Institute of Technology, Steven has held key positions at Nike, where he led the Communications Science team in China, collaborating with digital marketing teams to leverage consumer and content insights for effective campaigns.

Prior to his role at Nike, Steven focused on enhancing digital experiences by partnering with engineering and product teams to optimize Nike's activity and commerce apps through data-driven insights and statistical research.

His expertise spans statistical modeling, test & learn methodologies, KPI frameworks, database management, qualitative research, media optimization, and social reporting & strategy.

Steven is proficient in tools like SQL, R, Keynote, Powerpoint, and languages such as English and Chinese.

Steven's professional journey includes roles such as Director of Consumer Insights, Senior Manager of Marketing Sciences, Product Manager of Digital Analytics & Optimization at Nike, as well as positions at R/GA, OMD, and Publicis Modem & Dialog.