Steven Fields

Steven Fields is a Manager of Custom Research in the Media & Entertainment team at MarketCast.4 He has a background in mixed methods research and experience working on the supplier side of the entertainment market research industry.3

Career Progression at MarketCast

Steven has been with MarketCast for several years, progressing through different roles:

1. Market Research Intern
2. Analyst
3. Senior Analyst, Custom Media and Entertainment Research
4. Manager, Custom Research | Media and Entertainment (current role)5

He was promoted to his current managerial position in January 2022, expressing excitement about the new role on LinkedIn.4

Education and Expertise

Steven Fields attended Wesleyan University.3 His expertise lies in:

• Mixed methods research
• Entertainment market research
• Custom research solutions for media and entertainment clients

As part of the MarketCast team, Steven likely contributes to various research initiatives, including audience segmentation, product feature optimization, and understanding cultural trends in the media and entertainment space.1

Role at MarketCast

In his role as Manager of Custom Research, Steven probably:

• Leads research projects for media and entertainment clients
• Designs and implements custom research solutions
• Analyzes data to provide insights that shape marketing strategies and content decisions
• Collaborates with other teams, including data scientists and qualitative researchers1

Steven Fields is part of a larger team at MarketCast that combines marketing research, technology, and AI to help brands maximize their advertising impact and build long-term brand fandom.2