Steven Cruz

Steven Cruz is a prominent finance professional and the Co-Founder of Hazel, a startup dedicated to redefining personal care products for women, particularly focusing on issues related to aging and incontinence. He is based in the New York City Metropolitan Area and has built a diverse career in finance and entrepreneurship.

Education and Early Career

Steven holds a Bachelor of Science in Accounting with a concentration in Entrepreneurism from Fordham University. He also participated in a summer study abroad program at John Cabot University in Rome, Italy. Early in his career, he worked in various roles including as a Head Server and Bartender at DeCosta's Restaurant and later co-founded SoCollege, an app aimed at assisting students with their college experience.2

Professional Experience

Before founding Hazel, Steven held significant positions in finance:

• At Plated, he progressed through roles from Senior Director of Finance to Manager of Financial Planning & Analysis.
• He also worked at Shapeways as a Senior Financial Planning Analyst and Financial Accountant.
• His experience extends to risk management, having served as an IT Risk & Assurance Advisor at EY.3

Hazel

In 2019, Steven co-founded Hazel alongside Aubrey Hubbell. The company focuses on creating innovative personal care products that empower women and challenge the stigma associated with aging and incontinence. The brand aims to foster confidence among its users through thoughtfully designed products that emphasize individuality and strength.14 Under his leadership, Hazel has gained recognition for its mission-driven approach and has been involved in various initiatives to promote women's health and wellness.5

Contributions and Impact

Steven Cruz's entrepreneurial spirit is evident not only through Hazel but also through his involvement with non-profit organizations where he serves on the board of directors. His commitment to social responsibility is reflected in Hazel's mission to change perceptions around aging and personal care for women, making him a key player in the industry.26