Steven Cruz

Steven Cruz is a finance professional and the Co-Founder of Hazel, a personal care startup focused on redefining the experience of aging for women, particularly in the context of incontinence products. Based in the New York City Metropolitan Area, he has a diverse career background that includes significant roles in finance and entrepreneurship.

Education and Early Career

Cruz holds a Bachelor of Science degree in Accounting with a concentration in Entrepreneurism from Fordham University. He also participated in a study abroad program at John Cabot University in Rome, Italy. His early career included various positions, such as a Head Server and Bartender at DeCosta's Restaurant, and later roles at Indeed.com and EY (Ernst & Young) as an IT Risk & Assurance Advisor.24

Professional Experience

Before co-founding Hazel in 2019, Cruz held several key positions at Plated, a meal delivery service, where he advanced through roles such as Senior Director of Finance and Director of Finance for Strategic Finance and FP&A. He also worked at Shapeways as a Financial Analyst and Financial Accountant.24 His entrepreneurial journey began with SoCollege, an app designed to assist students in navigating college life.2

Hazel

At Hazel, Cruz focuses on creating innovative products that empower women over 50, particularly addressing issues related to incontinence. The company aims to boost confidence among its users by providing aesthetically pleasing and functional products that challenge societal stigmas around aging.13 Under his leadership, Hazel has developed a range of personal care products that prioritize comfort and style.3

Contributions and Impact

Cruz's work at Hazel reflects his commitment to social responsibility and innovation within the personal care industry. His extensive background in finance supports the company's operational strategies as it seeks to redefine women's health narratives.13

In summary, Steven Cruz is a dynamic leader with a strong foundation in finance and entrepreneurship, dedicated to improving women's health through his role at Hazel.