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Steve Usrey

AB Testing, Personalization and Conversion Rate Optimization

Steve Usrey, an optimization professional with extensive experience in customer acquisition, retention, and conversion, has a proven track record of implementing rapid cycles of iterative changes that involve cross-functional teams. With his core competencies in personalization and conversion rate optimization, A/B and multivariate testing, web analytics, user-centered design, consumer psychology, email marketing and deliverability, customer acquisition and retention, and cross-functional team management, Usrey executes, measures, learns, and repeats until goals are achieved. He studied International Relations and Sociology at Florida International University and has held various leadership roles, including Sr. Program-eCommerce Manager at Office Depot, Director of Email Marketing at EducationDynamics, Director of Marketing at Deluxe Rewards, and Manager of Email Marketing at Baby Universe, among other positions. Usrey also served as a Client Implementation Coordinator at Revelex and an Account/Project Manager at Netvision Worldwide, LLC.