Steve O'Neil

Professional Background

Steve O'Neil brings over a decade of experience in the web optimization industry, with a robust history of successfully managing and executing strategic projects for Fortune 500 clients. His expertise lies in the utilization of leading-edge optimization tools, prominently featuring Adobe's full optimization stack, which has been instrumental in driving substantial revenue growth across various sectors. By leveraging advanced methodologies in web optimization, Steve has played a pivotal role in generating remarkable annualized incremental revenue increases, often ranging from six to seven digits. This reflects his commitment to delivering impactful solutions that enhance user experiences and maximize profitability for his clients.

His career is characterized by a multifaceted approach to web optimization, incorporating behavioral targeting strategies, A/B and multivariate testing to create highly tailored digital marketing campaigns. Notably, Steve has successfully worked across diverse verticals including e-commerce, B2B lead generation, media, and financial services, demonstrating his ability to adapt and strategize in varying market conditions.

In addition to his accomplishments in web optimization, Steve has also made a foray into the exciting world of crypto-asset creation and management. This evolving interest in blockchain technologies has allowed him to capitalize on opportunities presented by non-fungible tokens (NFTs), employing platforms such as ERC-721 and ERC-1155, as well as ERC-20 and XCP on the Bitcoin blockchain. This innovative mindset reflects his forward-thinking approach and commitment to staying at the forefront of digital trends.

Education and Achievements

Steve O'Neil holds a Bachelor of Science in Finance from The University of New Mexico. His educational background provides him with a solid foundation in financial principles, enhancing his effectiveness in strategically driving revenue growth through web optimization initiatives.

Achievements

Throughout his impressive career, Steve has undertaken several key positions that have shaped his expertise in digital strategy and optimization. As the Senior Manager of Digital Strategy and Optimization at Adobe Systems, he led teams in developing cutting-edge solutions that empowered clients to achieve their business objectives through effective web optimization practices. His tenure at Adobe speaks to his qualifications and standing in the digital marketing field, where he has taken leading roles in elevating client projects.

Previously, Steve served as the Online Commerce Manager at Untangle, where he utilized his analytical skills to optimize user engagement and drive sales through innovative digital strategies. Furthermore, as a co-founder of Sodablue Partners, he contributed significantly to the growth of the organization by providing strategic insights that propelled successful marketing campaigns and boosted customer acquisition. In an early role as Senior Site Merchandiser at Amazon.com, he honed his skills in content management and optimization, which set the groundwork for his expertise in data-driven decision-making. Additionally, his experience as Senior Content Manager at Point.com added depth to his skill set, allowing him to master content strategies that resonate with target audiences.

With a comprehensive skill set encompassing Adobe Target, Adobe Analytics, and Adobe Audience Manager, Steve's proficiency in these industry-leading tools positions him as a valuable asset in his field. He specializes in leveraging the Adobe Creative Suite, including Premiere Pro, Photoshop, and Illustrator, which enables him to create compelling visual content that complements his optimization strategies. As he continues to adopt Amazon.com-style, data-driven approaches to testing, marketing, and content creation, Steve remains dedicated to providing innovative solutions that drive results.

Steve O'Neil's rich background in web optimization, coupled with his interest in emerging technologies such as blockchain and NFTs, demonstrates his versatility and passion for excellence in the digital realm. His combination of experience in diverse verticals, financial expertise, and forward-thinking mindset has carved a niche for him as a leader in the digital strategy and optimization landscape.