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Ram Gorantla
MarTech Architect , Web Optimization/ Personalization Lead , Adobe Target SME
Ram Gorantla is a Subject Matter Expert (SME) in Adobe Target at Vanguard, where he plays a crucial role in web optimization and personalization initiatives. His expertise is particularly focused on leveraging Adobe's tools to enhance digital marketing strategies and improve user engagement on Vanguard's platforms.
In addition to his role at Vanguard, Gorantla holds multiple certifications, including being an Adobe Certified Master - Adobe Target Architect. This certification, obtained in April 2022, underscores his proficiency in Adobe Target, a key tool for delivering personalized content and experiences to users.12
Gorantla's professional background includes significant experience in marketing technology (MarTech) and web optimization, making him a valuable asset in driving Vanguard's digital transformation efforts.2 His contributions are aligned with Vanguard's objectives of improving content delivery and enhancing investor relationships through personalized digital experiences.