Steve 🍵 O'Dell

Steve O'Dell is an entrepreneur and the co-founder and CEO of Tenzo Tea, a direct-to-consumer organic matcha tea company.12 He started the company after discovering matcha during a Google search for "what is the healthiest form of energy?" and was immediately impressed by its impact on his life.1

Early Life and Education: O'Dell attended UCLA briefly, studying History from 2012-2016, but ultimately dropped out to pursue entrepreneurship.4 Before Tenzo Tea, he was involved in multiple startup ventures, including Ad Valorum, The Odd Job Brothers, KOTU Inc., Iliad Tech, ACCESS, and is currently an investor in Jibby Coffee.2

Entrepreneurial Journey: He co-founded Tenzo Tea with a friend, sourcing ceremonial matcha green tea powder from Japan.1 The company has been successful, being featured in publications like Entrepreneur, CBS, and People.2 O'Dell has been strategic in growing the business, implementing techniques that increased the company's lifetime value by over 50%.2

Notable Achievements:

• Raised $650,000 in funding3
• Successfully navigated financial challenges by securing alternative financing3
• Received investment from the former CFO of Dr. Pepper Snapple3
• Based in the Greater Los Angeles Area4

Personal Details:

• Location: New York, New York
• Languages: English (native), Spanish (professional working proficiency)
• LinkedIn: steve-o-dell-236a3b33