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Steve Feldstein
Director of Product & Partner Marketing at SparkPost
Professional Background
Steve Feldstein is an accomplished and innovative leader in the field of product and partner marketing, celebrated for his strategic insights and ability to drive portfolio growth across diverse markets. With over 15 years of experience in corporate B2B product marketing and development, Steve has effectively honed his skills in digital content management, client relationship management, and social media marketing. His impressive career highlights include a dynamic range of roles with leading enterprise technology manufacturers, where he has consistently facilitated double-digit growth and driven significant revenue generation.
Throughout his career, Steve has demonstrated a keen ability to identify and capitalize on opportunities for growth, resulting in new business ventures that generate between $100M and $400M in total revenue. His expertise in strategic partnerships and alliances further amplifies his impact, allowing him to establish strong relationships with customers, channel partners, and third-party SaaS providers. As a collaborative leader, Steve is adept at managing and developing cross-functional teams, fostering an environment that encourages innovation and high performance.
Education and Achievements
Steve's academic background lays a strong foundation for his professional achievements. He earned his Master of Business Administration (MBA) with a specialization in Information Technology from Fairleigh Dickinson University. This advanced education has equipped him with the analytical and strategic thinking skills necessary to excel in high-pressure environments. Prior to his MBA, Steve obtained a Bachelor of Business Administration (BBA) in Marketing from Emory University's Goizueta Business School, where he developed his expertise in marketing strategies and techniques that would prove essential in his career.
Steve has held several key positions that showcase his leadership and marketing acumen. As the Director of Product and Partner Marketing at SparkPost, he leads initiatives that enhance brand recognition and drive growth within new markets. His strategic mindset and attention to detail have made him a pivotal figure in the evolution of marketing strategies at the organization.
Before his current role, Steve served as the Director of Product & Partner Alliance Marketing at Tangoe, where he was instrumental in fortifying partnerships and expanding market reach. His previous experience as Marketing Director for B2B Product and Channel Partner Management at Brother International Corporation further underscores his extensive knowledge and skill in navigating complex marketing landscapes. Additionally, he has held significant roles as a Senior Planning Manager at Oki Data Americas, Inc., and as a Senior Product Manager at Sharp Electronics, each contributing to his comprehensive understanding of product line management and market strategy.
Key Areas of Expertise
Steve Feldstein's expertise spans several key areas that are critical to the success of modern product marketing:
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Growth & Profitability Strategy: With a rigorous focus on growth, Steve devises strategies that not only enhance market share but also improve profitability for the companies he works with.
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Strategic Partnerships & Alliances: His ability to forge and sustain strategic partnerships has been a cornerstone of his career, leading to mutually beneficial outcomes and sustained revenue growth.
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Outreach Campaign Management: Steve excels in developing and implementing targeted outreach campaigns that resonate with diverse audiences, effectively driving engagement and conversion.
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Cross-Functional Team Leadership: Steve is well-versed in leading teams composed of diverse skill sets, ensuring all members are aligned with the overarching business goals.
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Partner Training Events: He recognizes the importance of education and training in fostering strong partnerships and takes an active role in organizing and executing training initiatives.
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Web Page Development: Steve employs his technical proficiency to enhance online presence and optimize user experience through effective web development.
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Business Plans & Budgeting: His background in business planning enables him to create comprehensive strategies that align budgets with growth trajectories.
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Project Management: Steve's project management skills ensure that initiatives are executed efficiently, meeting deadlines while exceeding expectations.
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Product Line Management: He possesses in-depth knowledge of product line management, enhancing his ability to launch and optimize product offerings effectively.
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Staff Development and Retention: Recognizing that people are a company's greatest asset, Steve emphasizes staff development and retention strategies that cultivate a motivated workplace.
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Business Development: His passion for business development drives him to seek new opportunities that position his organizations for long-term success.
Achievements
Steve Feldstein's professional journey is marked by numerous achievements that reflect his capabilities and commitment to excellence. His strategic initiatives have resulted in the successful launch of various marketing campaigns that not only enhanced brand visibility but also improved sales performance across multiple channels.
Under his leadership, teams have witnessed substantial growth in market engagement metrics, further illustrating his effectiveness in orchestrating outreach and marketing strategies. Steve's proficiency in using advanced tools like Salesforce, Pardot, Google Analytics, and Tableau enhances his ability to derive actionable insights that propel business decisions in the right direction.
In addition to his professional accomplishments, Steve actively contributes to knowledge-sharing platforms within the marketing community. His insights on strategic marketing, partnership building, and product management have made him a sought-after voice among peers and industry leaders alike. Steve's holistic view of product and partner marketing equips him with the foresight necessary to navigate the evolving landscape and to continue driving successes for his organization and partners alike.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Clay isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Clay instead of Salesforce, Hubspot, and Pipedrive. Clay is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Clay can absolutely serve as your primary relationship management tool.
Clay is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.