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Steve Cotton
Banking Vertical | Entrepreneur | CEO | Data & Analytics
Steve Cotton is the CEO and Founder of FI Navigator Corporation, a company he launched in April 2014. Here are key details about Steve Cotton's background and career:
Professional Experience
Steve Cotton has extensive experience in the banking and financial technology sectors:
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FI Navigator Corporation: CEO & Founder (April 2014 - Present) FI Navigator provides a web-based bank data and analytics platform for the banking vertical, delivering institution-specific insights and industrywide research to FinTech providers and financial institutions.1
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Persint: CEO & Founder (January 2012 - April 2014) Persint was a startup developing a web-based consumer analytics engine.1
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Fiserv: President - Bank Intelligence (October 2007 - December 2011) Continued to lead the company as a business unit after its acquisition.1
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BancIntelligence.com: CEO & Founder (January 2000 - October 2007) Founded and led this online SaaS bank analytics company from concept to a successful exit.1
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U.S. Banking Alliance: Managing Director - Financial Strategies Division (September 1990 - December 1999)1
Education
Steve Cotton studied at the University of Georgia - Terry College of Business, earning:
- Bachelor of Business Administration in Banking & Finance (cum laude)
- Master of Business Administration (cum laude)
Expertise and Innovations
Steve Cotton is known for:
- Strategic data and analytics innovation
- Developing advanced performance analytics for financial institutions
- Creating scalable business models
- Expertise in commercial and consumer banking, mobile banking, and FinTech
- Leveraging unstructured website data for industry insights1
Under his leadership, FI Navigator has developed capabilities such as:
- Analyzing over 200 retail, business, and operating solutions for financial institutions
- Creating "performographics" detailing primary themes for enhancing profitability, risk management, and growth
- Providing data on mobile banking adoption, customer utilization, and vendor market share2
Steve Cotton's innovative approach and deep understanding of the banking sector have positioned him as a respected figure in the financial technology industry.