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Steve Ceo
Partner RPM Gold LLC
Professional Background
Steve Ceo is a highly accomplished professional in the healthcare industry, boasting over 25 years of hands-on experience in driving profitability through P&L and ROI optimization. A goal-driven, energetic team builder, Steve's career has been characterized by consistent overachievement and a remarkable ability to deliver exceptional results. In 2006, he founded Medasend Biomedical, a national medical waste company that catapulted from a startup to a multimillion-dollar enterprise under his strategic guidance. With responsibility for the company's P&L growth, Steve has successfully led efforts in sales, M&A, marketing, compliance, and operations, achieving an impressive 16% growth in P&L each quarter and maintaining a 73% margin.
Throughout his leadership at Medasend Biomedical, Steve's foresight and tactical acumen resulted in three successful strategic liquidity events with Stericycle, showcasing his ability to scale businesses effectively. His role encompassed not only daily operational oversight but also the nurturing of top-tier talent, continually enhancing operational processes to meet growing demands in the healthcare space.
Education and Achievements
Steve's educational journey began with his studies in Dental Public Health and Education at Fullerton College, followed by advanced studies at New York University’s College of Dentistry. His educational background laid a solid foundation for his career in the medical field, particularly in areas relating to dental and biomedical sales.
Steve's first foray into the professional world commenced in 1992 as a Technical Sales Representative with Kulzer in Germany. Here, he exhibited exceptional sales prowess, earning several prestigious Top Performance Awards and setting worldwide sales records. This success set the stage for his next endeavor at Sterngold in 1997, where he continued to be recognized as the top-producing region in the country.
From 1998 to 2006, Steve served as Key Executive and Business Development strategist at Lifecore Biomedical. Under his leadership, the company achieved significant milestones, including a successful sale for $239 million to Warburg Pincus, driven by his ability to generate millions in revenue through new and repeat client sales. With an annual sales increase averaging 23%, Steve also improved margins dramatically from 52% to 84% throughout his tenure.
Specialties and Mentorship
Steve has cultivated a diverse skill set throughout his illustrious career, specializing in areas including mergers and acquisitions (due diligence), healthcare compliance, medical device sales, and strategic business direction. His expertise extends to marketing, business negotiation, and a deep understanding of the intricacies involved in the healthcare landscape.
As a celebrated mentor, Steve has helped other professionals navigate career paths in the medical field while establishing best practices in team building and market access strategies. He has been instrumental in preparing contracts, developing business strategies, and managing both outside and inside sales teams, which have driven success across various organizations within the biomedical sector.
Steve's commitment to day-to-day operational excellence is evident in his strategic approach to market expansion, operations management, and sales forecasting. His experience encompasses areas like regulatory compliance related to FDA-510k submissions, market trends adaptation, and facilitating the recruitment and hiring of top talent. His negotiation skills, coupled with a focus on building long-lasting customer relationships, have allowed him to excel in areas involving dental implants, biologics, orthopedic devices, and beyond.
Achievements
- Founded Medasend Biomedical and transformed it into a multimillion-dollar business by implementing sustainable growth strategies.
- Increased P&L growth by 16% quarterly with a remarkable 73% margin.
- Oversaw multiple strategic acquisitions and facilitated liquidity events, achieving significant enterprise value for stakeholders.
- Consistently delivered annual revenue increases at Lifecore Biomedical, resulting in a successful company sale for $239 million.
- Excelled in sales roles at Kulzer and Sterngold, earning top-tier recognition for sales performance and regional leadership.
Steve's journey is a testament to his unyielding dedication to excellence within the healthcare industry. His extensive experience and successful track record make him a valuable asset in any business endeavor he chooses to pursue.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
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Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
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Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.
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