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Sterling Snow
Pelion Venture Partners
Sterling Snow is a venture partner at Pelion Venture Partners, a role he has held since June 2023.4 He is also the co-founder and CEO of Redo, a post-purchase platform for e-commerce businesses.23 Snow has a diverse background in technology and finance, with significant experience in leadership roles at various companies.
Prior to his current positions, Snow served as:
- Senior Vice President of Revenue at BILL (June 2021 - June 2023)4
- Chief Revenue Officer at Divvy (January 2019 - June 2021)4
- Senior Vice President of Revenue at Divvy (February 2018 - January 2019)4
- Vice President of Marketing at Divvy (October 2016 - February 2018)4
At Divvy, Snow played a crucial role in the company's growth, helping it achieve a valuation of approximately $2.5 billion when it was acquired by Bill in May 2021.3
Snow is known for his expertise in:
- Venture capital and startup investments1
- Revenue management and sales strategies4
- Marketing and demand generation4
- Building and scaling teams4
In August 2024, Snow's company Redo raised a $24 million Series A round led by Pelion Venture Partners.3 As a venture partner at Pelion, Snow focuses on identifying and supporting innovative startups with high growth potential in the tech industry.1
Snow studied Accounting and Finance at Utah Valley University but did not complete his degree. His professional journey showcases his skills in financial management, strategic budgeting, and business development.
Highlights
The telltale sign that someone is in over their head isn’t making mistakes.
Everyone moving fast enough makes some mistakes.
It’s when other people start catching their mistakes before they do.
Losing sucks.
Do it as little as you can.
But when you lose do not lower your expectations or your enthusiasm.
That’s how winners lose.
