Sterling Jackson

Sterling Jackson is a seasoned senior vice president global marketer with over 20 years of experience in marketing/brand strategy, customer insights, CX design and innovation, culture/change management, and team leadership. He has a strong passion for utilizing human insights to help organizations develop and promote successful products, services, and experiences that drive business growth, customer loyalty, and brand leadership. Sterling has held executive roles in various organizations, from pre-IPO startups to a $120 billion Fortune 50 company, consistently leading teams to success and earning top industry rankings. His expertise lies in creating new market categories and fostering positive customer relationships through a combination of data-driven strategies and compelling storytelling.

His educational background includes a Bachelor's degree in Cultural Anthropology from Brigham Young University, followed by studies in Cognitive Psychology at Stanford University and an MBA in Marketing/Marketing Management from the University of Colorado. Sterling's diverse international experience, including fluency in Japanese, stems from living in Asia and leading projects across Europe and the Americas.

Sterling Jackson is recognized for his exceptional leadership, business acumen, and ability to blend art and science in marketing. He advocates for prioritizing customer needs over technology in today's digital landscape, emphasizing the importance of empathy in understanding the human experience. Sterling's career highlights include serving as Vice President Customer Marketing at UserTesting, Global Head of Customer Insights at Intuit, Senior Vice President Marketing at MGM Resorts International, and key roles at companies like Qualtrics, HP, Microsoft, and Procter & Gamble. He is acclaimed for building high-performing teams, driving innovation, and achieving sustainable growth through a customer-centric approach.