Ally Smith

Build the right thing and build the thing right

Ally Smith hails from Aalborg, was brought up in Lisbon, and is currently based in Edinburgh. With a passion for helping Fortune 500 companies understand their customers, Ally partners with industry leaders who value human insights as a strategic advantage.

At UserTesting, Ally plays a vital role in guiding global brands to leverage the platform effectively. This includes uncovering hidden insights by tapping into a global pool of real users, fueling innovation by turning insights into actionable decisions, and minimizing risk by validating ideas before launch with rapid feedback.

Ally's educational background includes studies at Edinburgh College. With a rich professional history, Ally has held various positions such as Global Accounts Director, Enterprise Sales Director, Mid-Market Regional Sales Manager, and SMB Regional Sales Manager at UserTesting. Additionally, Ally has experience as a Global Inside Sales Executive at TVSquared by Innovid and as a Senior Account Executive at TravelNest.

Ally welcomes discussions on customer-centric challenges, offers insights on how UserTesting can help achieve business goals, and invites like-minded individuals to join a community of forward-thinking leaders who prioritize customer understanding.