Sophie Soh

Sophie Z. Soh is a talented individual with a passion for crafting digital marketing strategies and creating engaging and informative content.

With expertise in E-commerce, Sophie specializes in identifying emerging market trends and managing product roadmaps in the beauty industry.

As a cosmetics and skincare enthusiast, she focuses on high-quality, safe, and cruelty-free products, introducing emerging brands to the local market with success, including placements in renowned beauty retailers like Sephora.

Sophie holds a Bachelor's degree in Business/Managerial Economics from the National University of Singapore (NUS) and leverages her strong academic background to drive business success through digital marketing and data analytics.

Beyond her professional endeavors, Sophie is actively involved in the performing arts, showcasing her talents in music and dance at prestigious events like the Singapore Entertainment Awards, ASEAN University Games, and Ultra Music Festival.

Open to collaborations in the beauty, music, and entertainment sectors, Sophie is a proactive individual who thrives on bringing creative ideas to life.