Sony Joseph

Sony Joseph is the CEO and Co-Founder of Artifact, a next-generation in-game user profile and monetization platform.14 He is a technology professional with expertise in web3 and gaming technologies.3

Professional Background:

• Currently leads Artifact, a startup he co-founded in November 20224
• Previously worked as VP of Global Payments at Ripple from May 20224
• Known for his vision of creating a privacy-centric platform where gamers own and control their data15

Company Vision: Joseph aims to revolutionize mobile game monetization by empowering players to have full control over their in-game identity and data. Through Artifact, he is building a decentralized audience network that allows meaningful interactions between brands and gamers while respecting user privacy.1

Investor Perspective: Investors like RW3 Ventures and IOSG Ventures have praised Joseph's expertise, with David Saunders noting his team's potential to "reshape the advertising industry by aligning incentives across all stakeholders".1

Personal Detail: His favorite video game is Mortal Kombat.2