Michael Sportouch

Michael Sportouch is a seasoned business executive with extensive experience in the gaming industry. He holds a Master of Business Administration (MBA) with a focus on Marketing and International Strategy from Universite Paris 1 Pantheon Sorbonne. Michael is known for his impactful roles in various renowned organizations.

As the Co-founder & CEO of SFL INTERACTIVE, Michael spearheaded the growth and strategic direction of the company. Prior to this, he served as the Vice President and General Manager for France, Italy, Spain, Portugal, and Emerging Markets at ACTIVISION BLIZZARD Europe.

Michael Sportouch's impressive career includes leadership positions such as General Manager Call of Duty Europe, European Vice President & GM of Activision Publishing overseeing Call of Duty, Destiny, and Skylanders Business Units, as well as General Manager of Guitar Hero Europe and Activision France at Activision Blizzard.

Before his tenure at Activision Blizzard, Michael Sportouch held the position of General Manager at ATARI / INFOGRAMES France and GAME ONE TV under MTV Networks. His diverse experience across different facets of the gaming industry has sculpted him into a visionary leader respected for his strategic acumen and industry insights.