Sonia Gupta

Sonia V. Gupta is a seasoned Digital Strategy and Marketing executive with a track record of developing, implementing, and managing data-driven marketing programs in the Media and Financial Services industries.

Throughout her career, Sonia has excelled as a thought leader in building top-tier digital marketing and customer engagement initiatives, emphasizing the importance of measuring success and being results-driven.

Her expertise lies in driving goal-oriented marketing campaigns for Advertisers and generating Advertising revenue for Media & Entertainment Publishers.

Sonia's skill set includes cross-channel campaign management involving Paid Media (Search, Social, Display, Video), Programmatic advertising, SEO, SEM, Web development, and Content Strategy & Development.

She holds an MBA from Indiana University Kokomo and has pursued Executive Education in Disruptive Strategy from Harvard University, along with studying Management and graduating with a BA from Delhi University.

Sonia has held prominent roles in renowned organizations, including Director of Media & Entertainment North America lead at Accenture, where she specialized in Applied Intelligence Solutions.

Previously, she served as a Digital Marketing Executive, Financial Services Lead, Senior Marketing Strategist, and Digital Marketing Solutions Leader at Accenture Interactive, demonstrating her versatile skill set.

Her professional journey also includes positions at IBM as a Solution Architect, Senior Consultant, and at PwC, The College Network, and EDS in various capacities.