Sonia Gupta

Sonia V. Gupta is a seasoned digital strategy and marketing executive with over 25 years of experience in the industry.1 She currently holds the position of Managing Director, Media & Entertainment Industry, Applied Intelligence Solutions at Accenture, based in the New York City Metropolitan Area.1

Gupta has a strong background in developing and implementing data-driven marketing programs that deliver business results. She is particularly skilled in areas such as cross-channel campaign management, paid media, programmatic advertising, SEO, SEM, and web development.1

Her career highlights include:

1. Managing Director at Accenture Data & AI (January 2021 - Present)1
2. Senior Marketing Strategist and Digital Marketing Executive at Accenture Interactive (February 2014 - January 2021)1
3. Various roles at IBM, including Digital Marketing Solutions Leader and Solution Architect (2002 - 2014)1

Gupta holds an MBA from Indiana University Kokomo and has completed executive education in Disruptive Strategy at Harvard University.1 She has also recently earned a certification in Generative AI for Reinvention from MIT Professional Education.12

Known for her expertise in artificial intelligence, data science, and machine learning, Gupta focuses on delivering advertising revenue strategy and implementation for leading media companies.13