Sonia Dara

Sonia Dara is a seasoned marketing professional and storyteller with over a decade of experience in consumer and commercial technology, known for her strategic, data-driven marketing approach.

As a project leader, Sonia has spearheaded numerous product launches and announcements that required collaboration across various departments like marketing, communications, engineering, and sales.

She is recognized as an organized advisor, having worked closely with corporate vice presidents and senior leaders in different disciplines.

Sonia is an authentic storyteller and spokesperson who effectively delivers key messages and product demos to customers, having presented keynotes at Microsoft company-wide events with large audiences.

She is also a vocal advocate for diversity and inclusion, consistently pushing for greater workplace equity.

Sonia has been invited to speak at prestigious events such as Satya Nadella's keynotes, SXSW panels, the ZRS Management Annual Summit in Miami, and the IACA International Women's Day event.

Her educational background includes a Bachelor of Arts degree in Economics, Human Evolutionary Biology, and Spanish from Harvard University.

Sonia has held key roles at Microsoft, including Chief of Staff for Windows + Surface, Advisory Board Member at Women in Cloud, Podcast Host for Women in Business & Technology, and Product Marketing positions for various Microsoft products.

She has also worked as a Spokesperson and Producer, Integrated Marketing Campaign Manager, and Product Marketing Manager/Events at Microsoft.

Before her tenure at Microsoft, Sonia gained experience as an Investment Banking Analyst Intern at Deutsche Bank, a Marketing & Campaign Strategist at The Tyra Banks Company, Inc., and an International Runway/Print Model at IMG.