Sonia Chung

Sonia Chung is a seasoned practitioner who has transitioned into a role as a strategist, focusing on creating digital strategies while delving deep into data, tools, and platforms. Her diverse experience spans across agency, publisher, technology, and client-side roles.

With a strong background in marketing strategy, CRM, loyalty, programmatic, app store optimization, ecommerce, D2C, and monetization strategies, Sonia brings a wealth of expertise to the table. Her skills encompass various facets including paid media management on platforms like Facebook, Instagram, Google Ads, YouTube, Twitter, and Pinterest, as well as proficiency in analytics, insights, CEX, A/B testing, factorial test design, team training, and client services.

Sonia Chung's career highlights include being selected, nominated, or recruited for prestigious teams such as serving as an advisor to multiple healthcare startups covering diverse areas such as pre-diabetes, diabetes, weight loss, Crohn's disease, colitis, IBD, fertility, pregnancy, and parenting. She was also part of the mobile practice launch team at Google, the global CRM team at Digitas, and the New Product Laboratory team at the University of Chicago Booth School of Business.

Education-wise, Sonia pursued an MBA at The University of Chicago Booth School of Business and completed her undergraduate studies in BS Mathematics at the University of Illinois Urbana-Champaign. Her professional journey includes affiliations with noteworthy organizations like the Business Consulting Group at Salesforce and holding key positions at prominent companies like Rue Gilt Groupe, Onduo (a Google startup), and YouTube (as Sponsorships and Media Packages). Sonia's career also saw her contributing as a guest lecturer at Boston College Carroll School of Management and holding strategic roles at Google, DigitasLBi_US, showcasing her expertise in strategy, insights, and analysis.