Beth Appleton

Beth Appleton is the newly appointed Chief Marketing Officer (CMO) at Fortress Australia, a games culture and experiences company.12 Here are some key details about her:

Professional Background

Music Industry Experience:: Beth Appleton has over two decades of experience in the entertainment industry.1 She has held several notable positions:

• CEO of Jaxsta, Australia's only ASX-listed music company (now Vinyl Group)1
• General Manager and Senior Vice President of Marketing Australasia at Warner Music2
• Senior Vice President of Global Marketing at Warner Music (based in London)2
• Roles at Universal Music Group1

Current Role:: As CMO at Fortress Australia, Appleton is responsible for:

• Audience growth
• Events
• Marketing
• Creative teams
• Customer experience
• Retention teams1

Skills and Expertise

Beth Appleton's LinkedIn profile describes her as a "Music Industry executive with transferable skills: operational, business development, marketing".3 Her personal qualities are listed as "tenacious, persistent, honest, creative, strategic".3

Vision for Fortress

Appleton sees her role at Fortress as an opportunity to contribute to the company's growth in Australia's booming gaming market. She emphasizes:

• The importance of storytelling and delivering memorable experiences to fans and consumers2
• Creating a sense of belonging for Fortress patrons2
• Leveraging the synergy between the music and gaming industries2

Beth Appleton's LinkedIn username is indeed bethappleton.34