Sofia Sorribas

Sofia Sorribas is the Partnerships & Co Marketing Manager at Xiaomi Iberia.3 She has previously held roles such as Partnerships & Project Marketing Manager and responsible for Sponsorships and Product Manager at Xiaomi Spain.12 Sorribas has been involved in significant marketing initiatives for Xiaomi, including the company's sponsorship of the Kings League InfoJobs, a digital football tournament.1 She emphasizes the importance of innovative and disruptive communication strategies that align with Xiaomi's vision of offering direct and simple communication to their users.1

Sorribas has played a key role in Xiaomi Spain's marketing efforts, particularly in targeting younger audiences. She has highlighted the company's focus on adapting to new forms of communication and platforms like Twitch to reach the Generation Z demographic.1 Her work involves developing strategies that position Xiaomi's products, especially the Redmi and Redmi Note series, to appeal to digital-native consumers.1

In her professional capacity, Sorribas has been featured in interviews discussing Xiaomi's marketing strategies and has represented the company in various public communications.14 Her LinkedIn profile indicates that she has over 500 connections and is based in Madrid.3