Vanessa 陈俐文

Vanessa Tan 陈俐文 is the Director of Marketing for Xiaomi Technology in Indonesia. She began her career as a journalist at Tech in Asia, where she covered the startup ecosystem in Asia, gaining valuable insights into entrepreneurship and technology. After two and a half years, she transitioned to product management within the same company, focusing on user requirements and product execution.

In 2016, Vanessa joined Xiaomi as a Product Marketing Manager in Beijing. Her experience in the fast-paced tech environment of China fueled her passion for technology and innovation. In 2020, she took on the role of leading Xiaomi's marketing efforts in Indonesia, recognizing the potential of the Southeast Asian market and wanting to contribute closer to home. Under her leadership, Xiaomi has developed a robust community of over two million fans in Indonesia, significantly expanding its market presence.

Vanessa holds a degree from the National University of Singapore and has been instrumental in building Xiaomi's brand and community engagement in Indonesia. Her focus includes enhancing customer interactions and expanding the company's product ecosystem to meet local demands.123