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Sofia Matos Ribeiro
Head of Strategy at SAMY Alliance
Sofia Ribeiro is a seasoned PR and Communications professional with a diverse background in culture, entertainment, fashion, lifestyle, beauty, and consumer brands. With over two years of experience in Talent Management and Representation, she has collaborated with numerous renowned brands across various industries. Sofia's expertise extends to PR, Talent Handling, Event Management, Media Relations, and Influencer Campaigns, having worked with brands like Evax, NOS, Avon, Samsung, L’Óreal Paris, YSL Beauty, and more. She holds a Bachelor's Degree in Business Communication with a specialization in PR and Communications Strategy. Additionally, Sofia is a native Portuguese speaker, a Cambridge University-certified English language speaker, and possesses intermediate Spanish skills.
