Tori Matt

Tori Matt is the Public Relations Director at American International Industries, a role she has held since February 2014. Based in Los Angeles, California, she specializes in communications and public relations within the beauty, lifestyle, and fashion sectors. Tori has a proven track record of developing strategies that enhance brand visibility and customer engagement while managing a substantial budget of $1.5 million for public relations initiatives.

Professional Background

• Public Relations Director at American International Industries

  • Responsible for public relations for 92 brands, focusing on influencer strategies and media relationships.
  • Notable achievements include securing significant media coverage for clients such as The Today Show and Vogue Magazine.

• Previous Roles

  • Tori has also worked as a Senior Account Executive at SnL Communications, where she engaged in PR and marketing for various fashion brands.
  • Earlier, she served as the Director of Marketing at FOX Sports Grill, managing a budget for brand marketing.

Skills and Expertise

Tori is recognized for her ability to:

• Build and maintain relationships with over 400 influencers and 100 media outlets.
• Execute successful influencer outreach campaigns and negotiate contracts effectively.
• Collaborate with internal teams and external agencies to achieve organizational objectives.

Her experience in the industry equips her with a unique blend of strategic insight and practical skills, making her a valuable asset in the competitive landscape of public relations and marketing.