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Sofia Ilyas
Sales & Marketing Director at Nura
Sofia Ilyas is a dynamic professional with a rich background in sales, marketing, PR, and music. Currently serving as the Sales & Marketing Director at Nura, the pioneering company behind the groundbreaking self-learning headphones, Sofia has a proven track record of success in brand development and partnerships.
In addition to her role at Nura, Sofia is the creative mind behind Float, a PR agency and record label where she has worked with distinguished clients such as Dishoom, Carhartt WIP, and Jeff Mills. At Float, Sofia curates unique events that blend piano music with diverse genres like dance, grime, and beatboxing. The label also serves as a platform for renowned composer Andrea Belfi.
A prominent figure in the industry, Sofia is a sought-after speaker, sharing insights on PR and running a label. She is also an accomplished DJ with a regular slot on Soho Radio, showcasing her passion for music and curatorial skills. Sofia's impactful contributions were instrumental in elevating the visibility of Erased Tapes, where she held key positions for five years, working with acclaimed artists like Nils Frahm.