Dusko Justic

Dusko Justic is a senior executive at Sony Music Entertainment, holding the position of SVP (Senior Vice President) of International Strategic Market Development for the Latin-Iberia region.1 He is a passionate and curious leader within this global entertainment company, focusing on talent development, implementing innovative artist-first strategies, and storytelling.1

Professional Approach

Justic demonstrates a strong commitment to serving artists and building their legacies. He approaches his role with a daily mindset of how to best support the artists he works with, viewing it as an ongoing process rather than a static achievement.2 His philosophy emphasizes the importance of not just doing the job efficiently ("Black & White") but also making artists, clients, and partners feel valued and supported ("Color").3

Industry Contributions

Dusko Justic has been actively involved in advancing the music industry, particularly in the Latin music sector. He played a significant role in campaigning for the inclusion of an Electronic Music category at the Latin Grammys, which was successfully implemented after nearly two years of effort.5 This achievement demonstrates his dedication to recognizing and promoting diverse musical genres within the Latin music landscape.

Professional Philosophy

Justic believes in the power of combining exceptional creators, iconic music, and a great team as the perfect formula for success in the music industry.4 He emphasizes the importance of understanding the art, finding exciting ways to tell stories about music, and fostering discovery and connection with audiences.6 His approach to the music business is characterized by a focus on emotional engagement and innovative strategies to promote artists and their work.