Soeprapto Tan

Soeprapto Tan is the Managing Director at Ipsos in Indonesia, where he leads the organization in delivering market research and insights to clients. With a strong background in business leadership, he has a proven track record in managing high-paced organizations and driving performance improvements.

Professional Background

• Current Role: Managing Director at Ipsos, overseeing operations and strategic direction in Indonesia.
• Education: He studied Business Administration at RMIT University, graduating between 1999 and 2002.2
• Leadership Style: Tan emphasizes a transparent and inclusive leadership approach, fostering a sense of ownership among employees. He believes in open communication and mutual respect within teams, which contributes to a positive workplace culture.1

Achievements at Ipsos

Under his leadership, Ipsos Indonesia has been recognized as a Great Place to Work, highlighting its commitment to employee engagement and well-being. The organization has also been named the No. 1 Most Innovative Supplier in the 2023 GRIT Business & Innovation Report, showcasing its dedication to innovation in market research.13

Soeprapto Tan's focus on nurturing local talent and building a strong organizational culture positions Ipsos as a leading market research agency in the region.4