Katharine Zhou

Katharine Zhou is a seasoned professional in the market research industry, currently serving as the Managing Director of Ipsos in Singapore.1 She assumed this role in July 2018 and has been leading Ipsos' business operations across all practices in Singapore since then.12

Career Progression

Katharine's career at Ipsos spans over two decades, showcasing her expertise and growth within the company:

Current Role::

• Managing Director, Ipsos in Singapore (July 2018 - Present)

Previous Positions at Ipsos::

• Managing Director, Ipsos Marketing, Asia Pacific (January 2012 - June 2018)
• Co-General Manager, CPG in China (April 2007 - January 2012)
• Consultant in Singapore (September 2003 - April 2007)

Before joining Ipsos, Katharine worked as a Regional Analyst at GfK in Singapore from 2001 to 2003.1

Areas of Expertise

Throughout her career, Katharine has developed expertise in:

• Managing key accounts and promoting CPG (Consumer Packaged Goods) solutions
• Innovation and forecasting in the CPG sector
• New Product Development (NPD) innovation and volumetric forecasting
• Leading and managing marketing quantitative business across multiple markets
• Setting strategies and nurturing marketing solutions covering innovation, branding, product testing, and shopper insights1

Education

Katharine's educational background includes:

• Master of Business in Marketing from Nanyang Technological University Singapore
• Studies at Shanghai Jiao Tong University1

Katharine Zhou's extensive experience and leadership roles at Ipsos have positioned her as a key figure in the market research industry, particularly in the Asia Pacific region.