Katharine Zhou is a highly accomplished marketing professional with extensive experience in the fields of market research and analysis. She studied at the prestigious Shanghai Jiao Tong University before earning her Master of Business in Marketing at Nanyang Technological University. Katharine honed her skills at Ipsos, where she previously worked as a Regional Analyst, Consultant, Co-General Manager, and most recently, the Managing Director for Ipsos in Singapore. She also served as the Managing Director for Ipsos Marketing in the Asia Pacific region. Katharine's expertise in marketing and market research makes her an invaluable asset to any organization looking to understand their target audience, consumer trends, and market opportunities.