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Smruti Shah
VP, Product and Experience Strategy at POSSIBLE
Smruti Shah is a knowledgeable marketing and product professional who excels at creating engaging consumer experiences and building strong brands across various industries.
With a proven track record in marketing, product development, and brand strategy, Smruti has a diverse background that spans media, consumer technology, entertainment, retail, travel, financial services, industrials, luxury, and not-for-profit sectors.
Her educational background includes an MBA in Marketing, Management & Organizations from Northwestern University's Kellogg School of Management, as well as a Bachelor's degree in International Relations, Communication, and Hispanic Studies from the University of Pennsylvania.
Throughout her career, she has held key positions such as VP of Product and Experience Strategy at POSSIBLE, Brand Strategy Consultant at Huge, Head of Strategy at Troika, Brand Strategy and Marketing Consultant in her own business, Director of Strategy at Interbrand, Senior Account Manager at Wolff Olins, and Senior Associate in Executive Compensation at Willis Towers Watson.
Smruti is known for her leadership skills in guiding cross-functional teams, developing innovative strategies, and influencing senior management to effect meaningful change in the organizations she has been a part of.
