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Kimberly Cerato
Head of Digital Advisor & Self-Directed Growth Marketing at Vanguard
Kimberly Cerato is an experienced marketer with a proven track record in the food, beverage, and financial services sectors. She possesses key skills in Brand Strategy & Product Launches, Financial Planning and Analysis, Cross-Functional Team Leadership, Partnership Development, and E-commerce.
She pursued her education at prestigious institutions, earning an MBA from Northwestern University's Kellogg School of Management and a BBA in Business-Finance from the University of Michigan's Stephen M. Ross School of Business.
Kimberly has held prominent positions at renowned organizations, including her current role as Head of Digital Advisor & Self-Directed Growth Marketing at Vanguard. Previously, she served as the Senior Manager of Digital Advisor Marketing and ETF & Brokerage Marketing at Vanguard, as well as the CMO at B.GOOD.
Her extensive background includes roles at The Kraft Heinz Company, where she worked as the Brand Manager for McCafé and Gevalia Coffee, among other positions. Kimberly also gained valuable experience at Kraft Foods Group, Intel Corporation, and General Motors.
Kimberly Cerato's diverse experiences and leadership roles have shaped her into a seasoned marketing professional with a deep understanding of branding, financial analysis, team management, and strategic partnerships.