Sloane Humphrey

Sloane Humphrey is a prominent figure in the digital marketing and social media industry, currently serving as the Global Head of Integrated MarComs at TikTok.6 With a strong presence on professional networking platforms, Humphrey has established herself as a key player in TikTok's marketing and communications strategies.

Professional Experience

Humphrey's career at TikTok has been marked by significant achievements and responsibilities. As the Global Head of Integrated MarComs, she plays a crucial role in shaping the company's marketing communications strategies on a global scale.1 Her expertise extends to various aspects of digital marketing, with a particular focus on TikTok's business solutions and performance-driven campaigns.3

Industry Involvement

Humphrey is actively involved in promoting TikTok's presence at major industry events. For instance, she has been instrumental in organizing TikTok's participation at the Cannes Lions International Festival of Creativity, a prestigious event in the advertising and creative communications industry.2

Expertise and Specializations

TikTok Marketing:: Humphrey is recognized as a TikTok marketing specialist, helping brands grow their presence on the platform.4

Performance Marketing:: She emphasizes the importance of driving results for businesses using TikTok's advertising solutions.3

Content Collaboration:: Humphrey has been involved in notable content collaborations, including a project with The New York Times.5

Professional Network

With over 500 connections on LinkedIn, Humphrey has built a substantial professional network in the industry.1 Her influence extends beyond her role at TikTok, as she is also associated with GenZ Creative Agency and GenZ influence.4

Sloane Humphrey's role at TikTok and her expertise in digital marketing, particularly in leveraging TikTok for business growth, position her as a significant figure in the evolving landscape of social media marketing and communications.