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Sipho Masebe
SPECIALIST PRODUCT MANAGER -JET CUSTOMER at Edcon
Sipho Masebe is a versatile professional with a rich background in brand strategy, marketing, sales development, event management, team management, and brand building.
Having studied integrated marketing communication at AAA School of Advertising and obtained a Diploma in Asset-based socio-economic development from the University of Johannesburg, Sipho combines academic knowledge with practical skills.
With a career spanning various roles at reputable organizations such as Edcon, FASHION TV, Monyetla Communications, Liquidity Marketing and Communications, Ice-Watch, and GUESS?, Inc., Sipho has honed expertise in brand management, product management, promotions, television, entertainment, and creative industries.
Sipho Masebe's strengths lie in brand development, negotiation, sales, travel retail business, and retail management, making them a valuable asset in the FCMG sector and beyond.