Burcu Yilmaz

Burcu Yilmaz is a seasoned senior executive with a diverse background encompassing marketing, retail, innovation, e-commerce, and business unit management in competitive markets such as FMCG, food, finance, technology, and fashion.

With a robust skill set including innovation management, strategic brand building, product management, pricing strategy, growth strategy, digital marketing, portfolio management, and more, Burcu brings solid business acumen, intuitive creativity, and strong authentic leadership capabilities to the table.

Her educational background includes studies in Executive Business Certificate focusing on Innovation and Entrepreneurship from Stanford University, Business Certificate in E-commerce from Cardean University, and Business Administration with Dean's honor list recognition from Istanbul University.

Throughout her career, Burcu has held key positions in various prestigious organizations such as CMO at NEF Real Estate, Vice President at Sustainable Brands Turkey, Chief Marketing Officer at Modanisa, and Co-Founder at ADHARA Innovation and Strategy Platform

During her tenure at companies like Altıparmak Gıda, pladis Global, Yıldız Holding, Ülker, KODAK, and real,- Hypermarkets (Metro Group), she has demonstrated expertise in innovation, brand management, retail operations, and marketing strategies, showing a high level of creativity, intrapreneurship, and a purpose-driven approach.