Siobhan McMenemy

Siobhan McMenemy is a seasoned youth audio specialist with over a decade of experience, focusing on driving effective media brand strategy and delivering insightful research.

Her skill set includes project management, data analysis, and guiding various business experts to help fuel marketing, production, and editorial teams in creating creative and relevant solutions backed by sound research.

Siobhan holds a Bachelor of Arts (BA) in Marketing with a 2:1 from The University of Stirling.

She has held key positions in renowned organizations like Bauer Media Group (UK) as Head of Insight & Intelligence (Digital Audio), and has previously worked at the BBC in roles such as Research Manager for BBC Youth Networks and BBC Sounds, Senior Research Executive for BBC Music, Radio 2, Radio 3, and 6 Music, Audience Research Executive, and Market Research Consultant.