Sioban V. Massiah

Cultural brand and consumer marketer who uses strategy and consumer insights to drive and amplify emerging conversations, with a focus on marginalized communities

Sioban V. Massiah is a seasoned storytelling strategist with over 16 years of experience in creating unique consumer content and experiences to amplify brand voices and drive cultural conversations.

With a background in BBA Marketing from the Fox School of Business at Temple University, Sioban has contributed her expertise to various high-profile organizations such as A Phoenix from the Bronx Creative Group, Twitter, TED Conferences, JPMorgan Chase, and more.

Sioban's skills encompass producing live event programming, panels, fireside chats, keynotes, on-site activations, presentations for in-person and virtual experiences, as well as audio content creation for diverse events such as nonprofit fundraisers, small business events, and lifestyle conferences.

Having served in roles like Global Events Chair for Black Employee Resource Group, Partner Experience Manager, and Advisory Board Member, Sioban combines data-backed insights with empathy and strategy to foster authentic connections with audiences and drive thought leadership across various communities.

Sioban's core strengths lie in identifying and amplifying emerging conversations, backed by data-driven insights, and her ability to create new event structures tailored to the specific needs of each occasion.