Beki Winchel

Beki Winchel, the Director of Thought Leadership & Innovation at Spiro, is a seasoned professional with a diverse background in PR, social media, journalism, and event management.

With a Bachelor of Arts (B.A.) in Communications: Public Relations from Brigham Young University and a background in business from LDS Business College, Beki's educational foundation supports her multifaceted career.

In her current role at Spiro, Beki leads the organization's thought leadership platform, n•Spiro™, while also managing brand marketing content, social media strategy, and community engagement.

Beki's career evolution from a PR pro to a social media director, journalist, event content producer, and ultimately a thought leadership expert showcases her adaptability and keen insights into trends, human behavior, and digital advancements.

Apart from her professional endeavors, Beki's basset hounds, Sir Tibbles Waddlesworth and Walter von Waddlesworth, Esq., have gained fame on Instagram, reflecting her passion for pop culture, entrepreneurship, and strategic communication.

Known for her love of jigsaw puzzles and a knack for creative storytelling, Beki's expertise extends to writing, presentations, and content development.

Having held various roles in organizations like Spiro, PCMA, Ragan Communications, and PR Daily, Beki's experience ranges from content development to strategic programming, event production, and social media management.

Her thirst for knowledge and enthusiasm for social media, business, and public sociology underscore her commitment to thought leadership and innovation in the ever-evolving digital landscape.

A Reddit enthusiast with a strong GIF game, Beki combines her nerdy passions with professional acumen to create engaging content and build meaningful connections with diverse audiences.

For provocative content, engaging presentations, or innovative strategies, Beki Winchel is a go-to professional with a rich background in communications, marketing, and thought leadership.