Sinead Hewson

Sinead Hewson is a multifaceted professional with expertise in business strategy, communication, and entrepreneurship. She is the founder of Unconventional Doctorates, an impact start-up aimed at improving completion rates among doctoral candidates, particularly those from underrepresented groups.1

As TpEBO (Time-poor Experts and Business Owners), Hewson helps experts and creatives thrive in business by enabling them to shift their mindset, communicate effectively, and align their goals with their actions.3 She works internationally with organizations, businesses, and teams undergoing change and transformation.4

Hewson completed her PhD in 2021 at TU Dublin, Ireland, focusing on decision-making in organizations where communication is central to strategy development.1 Her background spans health, business, and communication, with specializations in co-opetition, group dynamics, and gender equity.1

Based in the Netherlands, Hewson has held several board positions, including roles with the European Institute of Women's Health, Public Relations Institute of Ireland, Women's Business Initiative International, and the online mental health charity turn2me.1 She is also a guest lecturer at Webster University (Leiden Campus), TU Dublin, and Rotterdam University of Applied Sciences.1

Hewson's areas of expertise include:

• Strategy and design thinking
• Impact start-ups
• Lifelong learning
• Gender equity
• Critical thinking, analysis, and decision-making
• Group dynamics and team interventions12

Her work involves providing training, lectures, and facilitated workshops to help clients focus, develop strategies, and improve leadership skills.5 Hewson is also known for speaking internationally on these topics.1