Sinead Hewson

Sinead Hewson is an expert who helps professionals in the creative industry navigate the business environment and effectively communicate their ideas to thrive and grow their businesses. She specializes in mindset, leadership, and alignment.

With a background in food, drink, and health sectors coupled with marketing communications expertise, Sinead assists scientists, technical experts, and executives in translating complex technical data into understandable messages. She has managed communication strategies for notable organizations like Unilever, Diageo, Procter & Gamble, McDonald's, Biogen, Alliance-Boots, and the European Institute of Women's Health.

Having worked with Bord Bia and its client companies, Sinead has delivered communication training programs and facilitated initiatives within the food sector. She has extensive experience in creating global change communication programs, crisis management, authoring PR handbooks, and conducting leadership and change training programs for various organizations.

Sinead, a graphic facilitator and Master NLP practitioner, is a Fellow of the PRII and is in the final stage of her PhD at TU Dublin. She excels in developing organization strategies, messages, and reputation-building in real-world scenarios for local and international relevance. Her interactive client sessions are designed to be engaging, thought-provoking, and challenging through a blend of facilitated questions, action-based activities, and role plays.

Based in the Netherlands, Sinead works both remotely and face-to-face with clients, visiting Dublin periodically. Her educational background includes studies in NLP, Dutch, Public Relations, and Nursing, while her professional experience spans across various renowned organizations such as TpEBO, Fusebox Communications Ltd, The Dendrite Group, Client Focused Coaching, WHPR, Text 100, Edelman, and Bill O'Herlihy Communications.