Ludi Garcia

Ludi García is a seasoned professional in the communications and brand management industry who recently joined MARCO, a brand building and reputation management agency, as Head of Iberia (Spain and Portugal) and Director of External Relations and Business Development.123

Career Background

Before joining MARCO in April 2023, Ludi García held significant positions in the industry:

• Managing Director at Hotwire: She served as the Managing Director of Hotwire's Madrid office for approximately 5 years.67
• President of Branded Content & Native Ad Commission: García was the President of this commission at IAB (Interactive Advertising Bureau) for four years.

Current Role at MARCO

In her new position at MARCO, Ludi García is responsible for:

• Overseeing operations in the Iberian region (Spain and Portugal)
• Leading external relations
• Driving business development initiatives in Spain and Portugal35

Industry Expertise

Ludi García brings a wealth of experience to her role at MARCO:

• Communications Specialist: She has a strong background in communications, particularly in the technology sector.7
• Journalism: García began her career as a journalist, writing for technology-focused publications.7
• Agency Leadership: With her experience as Managing Director at Hotwire, she has proven skills in agency management and leadership.46

This appointment reflects MARCO's commitment to strengthening its presence and capabilities in the Iberian market, leveraging García's extensive experience in communications, technology, and business development.