Ludi Garcia is a highly experienced professional in the fields of journalism, marketing, public relations, and digital innovation. She has more than 25 years of experience in communicating and marketing both online and offline, specializing in reputation management and crisis response, marketing digital, and digital transformation consulting. Her career has been focused on supporting clients in different sectors, such as P&G, Varma, Bizum, Cervezas Ámbar, Tetra Pak, Google, Yoigo, Ecovidrio, Ikea, NH, McDonalds, Lafarge, Abbot, Pfizer, Microsoft, Nokia, Amazon, HPE, Booking, Cisco, Canon, Kodak, among others. For more than 14 years, she was in charge of managing the digital area of Ketchum, Omnicom PR Group, and its technology division, where she led corporate communication, product design, and digital strategy projects. Ludi is currently Managing Director Spain at Hotwire and has also been President of the Branded Content & Native Ad Commission at IAB for four years while teaching in universities such as CEU, ESIC, Loyola Sevilla, and Miami Advertising School.