Simone Parchment

Simone Parchment is a freelance brand and marketing consultant with extensive experience in the fashion and luxury sectors.12 Here are some key details about her:

Professional Background

Simone spent 10 years at Matches Fashion, where she held the position of Strategic Partnerships Director.1 After her tenure at Matches, she transitioned to freelance consulting about a year ago.1

Current Role

As a freelance consultant, Simone specializes in:

• Brand consulting
• Marketing strategy
• Building brands in fashion and luxury2

Her work involves meeting with clients, often traveling by train to do so, and she also utilizes co-working spaces when not with clients directly.1

Personal Life

Simone is a mother of two children, including a son named Seth.1 She balances her professional life with family responsibilities, often sharing dinner with her family on weeknights.1

Work Philosophy

Simone approaches her work with:

• A focus on simplicity and practicality
• An emphasis on building confidence in her own knowledge and experience
• A commitment to maintaining work-life balance1

Transition to Freelancing

The decision to leave her long-term position at Matches and pursue freelancing was influenced by:

• A desire for more flexibility to care for her children
• The need for a change after 15 years with the company
• An interest in new challenges and opportunities1

While she initially experienced some uncertainty and "imposter syndrome," Simone has found success in her freelance career, learning to set boundaries and manage her workload effectively.1