Simone Dwyer

Simone Dwyer is a dynamic marketer with over 10 years of experience in driving substantial growth for B2B and B2C programs. She excels in enhancing the customer experience to cultivate relationships that propel revenue and retention. With a focus on cross-functional collaboration, GTM strategies, and team leadership, Simone is known for her outcomes-oriented approach.

Simone holds a Master of Business Administration (MBA) in Business Administration and Management from Boston College Carroll School of Management. She also pursued a Bachelor of Arts (B.A.) in English Language and Literature from the College of the Holy Cross, and studied Creative Writing at the University of Melbourne.

Her professional journey includes notable roles such as Senior Director of Marketing, Marketing Director, Customer Marketing Manager, and Senior Manager of Demand Generation (North America) at Profitero. Prior to that, she served in marketing and business development capacities at Public Consulting Group and in various roles at Boston College, where her responsibilities ranged from gift management to marketing and participation.

Simone's expertise spans eCommerce strategy, customer relationship management (CRM), GTM strategy, customer retention, social media marketing, demand generation, sales enablement, customer and product marketing, cross-functional team leadership, lead generation, business development, conferences and events management, business process improvement, program management and design, and startups.