Simon S.

Simon S. is the Director of Digital Marketing & Media at Karo Healthcare, a position he has held since September 2022.12 He brings extensive experience in digital marketing and strategy to this role.

Education and Qualifications

Simon holds several academic qualifications:

• Bachelor's Degree in Business Studies from Nottingham Trent University (1996-1999)
• Master's Degree in Digital Marketing Communications from Manchester Metropolitan University (2011-2014)
• Digital Marketing Diploma from the Chartered Institute of Marketing (2011)

He has also obtained various professional certifications, including:

• SOSTAC Certified Planner
• Content Marketing Institute certification
• Mini MBA in Marketing from Marketing Week

Professional Experience

Prior to joining Karo Healthcare, Simon worked at Perrigo in a similar capacity.3 At Karo Healthcare, his role involves:

• Overseeing digital marketing and media strategies for the company's portfolio of healthcare brands
• Collaborating with insights teams, brand managers, and category leads to align marketing approaches with brand goals
• Optimizing marketing spend and efforts across various channels and retailers
• Applying learnings from direct-to-consumer (D2C) brands to traditional retail-focused brands

Approach and Philosophy

Simon emphasizes the importance of:

1. Using simple, understandable language when discussing digital strategies
2. Focusing on understanding the audience and their path to purchase
3. Optimizing paid search to direct traffic to retailers rather than brand websites
4. Balancing collaboration (60%) with tactical execution (40%) in his team's work

He believes in starting with the fundamentals, continuously investing in them, and using analytics to drive change and set clear measurement goals.1