Selvi Esenkal

Selvi Esenkal is a seasoned Marketing/Digital Marketing Director with a diverse background spanning over 15 years in various industries including FMCG, E-commerce, Telecommunications, and Retail.

With 9 years of experience at Procter & Gamble, she held roles in brand management and digital marketing with both local and regional responsibilities, overseeing category leader brands.

At Modanisa.com, Selvi established the marketing department and managed a team of 40 individuals, focusing on performance marketing, SEO, CRM, brand communication, campaign management, and visual design & production.

During her tenure there, she played a crucial role in transforming Modanisa into the world's foremost Modest Fashion E-commerce site, catering to 16 million women worldwide across 130 countries.

Transitioning to Vodafone, she led the Digital Strategy and Communication for various segments, collaborating with internal teams and external agencies to drive digital initiatives.

As the CMO at Suwen, a prominent lingerie & homewear retailer in Turkey, Selvi spearheaded the establishment of the e-commerce channel and successfully integrated marketplace strategies, significantly boosting online sales to contribute 15% to the company revenue.

Selvi holds a degree in Industrial Engineering from Orta Doğu Teknik Üniversitesi.

She has held key positions such as Marketing Director, Digital Strategy & Communication Senior Manager, and Media and Digital Marketing Group Manager at reputable organizations like Procter & Gamble, Modanisa, and Vodafone.

Selvi Esenkal is known for her role model coaching style, where she actively trains, grows, empowers, and motivates her teams to excel in their roles.