Simon Lauwerier

Simon Lauwerier is a seasoned designer with a passion for creating positive impact through responsible disruption. With a diverse background that includes roles at renowned companies such as Philips and IDEO, Simon has honed his skills as a creative problem solver, people manager, and project lead at Star. His expertise lies in designing complex ecosystems, digital and physical products, and implementing design strategies to deliver versatile solutions. Through his global work experience spanning 4 continents, Simon has developed a deep cultural understanding and empathy for end-users. Simon's proactive approach to design involves thinking ahead, articulating product visions and strategies, uncovering opportunities with creative methods, and introducing smart solutions to the market. He excels in merging human-centered design with business objectives, leads with empathy, and drives business growth through flexible management and inspirational leadership.